By Brittany Chambers, Fluff Master Colorist.

Color Bar by Fluff is a Color Concept Salon, and Makeup and Blowdry and Style Bar located in Denver, Colorado.

Alter Ego Italy at Fluff - USA


Add a little sparkle to your hair this winter season using Alter Ego Italy Pure Hi-Lite from the BeBlonde Collection.


As a celebrity master colorist and color educator with Fluff, I was extremely fortunate to have had the opportunity to go to Italy to see and experience first-hand what is trending for brunettes in 2016 in fashionable Northern Italy. The latest trends for brunettes can be summed up in one word: Dimension. Flat, single-tone hair color is ‘out’, while natural tonal dimension with a sparkle of light sprinkled throughout is ‘in’. To help your colorist keep your hair color beautiful without compromising the integrity of the hair, Alter Ego Italy created a product called Pure Hi-Lite. Coming soon to the USA and to the Fluff Color Bar.




Pure Hi-Lite in the BeBlonde line created exclusively by Alter Ego Italy, uses a pro filling complex, specific eco-certified and paraben free active ingredients, such as hyaluronic acid, collagen ,and elastin, to infuse restructuring and deep nourishing properties into the hair to guarantee maximum brilliance and health of the hair. The results from the product speak for themselves and are unlike anything currently on the market and will give you the extra sparkle that your hair needs in order to be the envy of everyone into the new year.




If you’re a brunette and are looking for beautiful, healthy, multi-dimensional hair, come to the Color Bar by Fluff for a complementary consultation and soon you’ll be able to see what Alter Ego Italy Pure Hi-Light can do for your hair.  Color services starting at only $29 by some of Denver, Colorado’s best color artists.