Alter Ego Italy – Urban Proof – Rehab Shampoo




An all season hydrating shampoo that is ideal for all hair types. Formulated with anti-pollution Urban Shield technology and Sun Proof technology that protects the hair from damage caused by sun exposure.

After exposure to the sun and other weathering, the hair is lifeless and dehydrated.

Designed specifically to restore life, hydration and shine to hair after sun exposure. Gently cleanses, removes any sand or salt residue and restores beauty.

Size: 250ml / 8.45oz