ALTER EGO ITALY – Urban Proof Collection – Urban Proof Cream


SKU: 6861327466575-alter-ego-italy-urban-proof-collection-urban-proof-cream Category: Tags: , ,


* This collection is suited both for professionals and non-professionals *


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Ideal for all hair types and as a body cream.

Urban Proof Cream is a scented fluid designed as a leave-in moisturising conditioner on the hair and as a softening cream for the body. It protects against exposure to urban life, counteracting the aggression of external agents such as smog, pollution, heavy metals and fine dust.

Leaves hair extremely soft and detangled thanks to its conditioning action. If used on the skin it provides immediate hydration and softness, together with a pleasant fragrance that accompanies you all day long.

The scented creamy texture is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. Its anti-pollution action protects against external pollutants, preserves the cosmetic colour duration and increases shine when used on the hair. 100% natural Bamboo Charcoal acts as a detoxifier for the scalp, hair and skin absorbing all impurities and preserving the essential elements thanks to its selective action.
The formula is free of paraffins and artificial colourings.
  • Ideal as a hair conditioner and as a softening body cream
  • Leave-in
  • Moisturising and anti-pollution fluid
  • Creamy scented texture
  • Enriched with a mix of nourishing oils
  • Urban Shield Technology
  • With 100% Natural bamboo Charcoal
  • Without artificial colourings and Paraffin

  • Apply to hair and body with a light massage
  • Do not rinse


    Made in Italy.


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