ALTER EGO ITALY – Urban Proof Collection – Urban Proof Instant Dry Shampoo



* This collection is suited both for professionals and non-professionals *


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Size: 200ml


Ideal for all hair types and for frequent use.

Urban Proof Dry Shampoo is an instant dry shampoo that refreshes the hair between washes, cleansing the scalp and absorbing excess oil and sebum. It acts as a purifying and detoxifying agent thanks to its anti-pollution function, it eliminates all impurities and restores clean and perfect hair in less than a minute, without leaving any residue.

The result will be immediately refreshed hair as it was right after washing. The hair looks full, light and pleasantly scented without any waste of water.

Thanks to the action of Urban Proof technology, the hair is protected by an invisible shield that counteracts exposure to the aggressions of external agents such as smog, pollution, metals and fine dust.

  • Instant dry shampoo
  • Ideal for all hair types
  • Cleanses the scalp by absorbing excess oil and sebum
  • Refreshes your hair between washes
  • Frequent use
  • Does not leave white residues
  • Pleasantly scented
  • Perfect hair in less than a minute
  • Anti-pollution Urban Shield Technology

  • Shake well
  • Apply onto the scalp from a distance of approximately 20 cm
  • Brush your hair

Made in Italy.


Additional information

Weight 0.6 lbs


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