ALTER EGO ITALY – BlondEgo Series – Blonde Maintain Shampoo (Two Size Options)


SKU: 6858405281871-alter-ego-italy-blondego-series-blonde-maintain-shampoo Category: Tags: , , ,


Alter Ego Italy.

* Retail Product *



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Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity.

Blonde Maintain is a brightening anti-yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine.

The result is a cool blonde effect and a totally purified and illuminated colour.

The purple pigment, which gives the texture its typical deep, full-bodied colour, naturally counteracts warm yellow tones by settling between the scales and cuticle of the hair, restoring purity to the colour and bringing it back to life.

  • Anti-yellowing shampoo
  • Ideal for maintaining blonde, bleached and faded hair
  • Neutralises yellow tones thanks to the purple pigment

  • Apply to a wet scalp and hair
  • Leave it on for a few minutes and rinse


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Size Options:

300ml / 10.14 oz


950ml / 32.12 oz



Made in Italy.


Additional information

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